The phrase “demure” is pronounced with the stress on the second syllable, and the “u” is pronounced as in “rule.” Due to this fact, the right pronunciation of “demure” is di-MYOOR.
The phrase “demure” means “reserved, modest, or shy.” It’s usually used to explain girls or women who’re seen as being well-behaved and respectful. The phrase may also be used to explain one thing that’s easy or unassuming.